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Amazon's user flow supports its business model by allowing users to browse for products before they have to log in. This strategy shows the value of Amazon's vast product range and convenience, potentially attracting customers to make a purchase. The consistent purchasing flow also ensures a smooth and predictable shopping experience, which can lead to repeat purchases and customer loyalty.
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Amazon is another company that's mastered the user flow. While it ships about 1.6 million packages a day, each customer goes through roughly the same purchasing flow. One way Amazon succeeds in its user flow is it lets users browse for whatever they want before they have to log in. If it had placed the login requirement before it showed its value, potential buyers might've gone elsewhere to buy their stuff.
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