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Apple's emotion-evoking marketing strategy is unique in its approach. It focuses on creating an emotional connection with its customers, often emphasizing the experience of using their products rather than the technical specifications. This is in contrast to many other tech companies like Nvidia, which often focus more on the technical aspects and performance of their products. However, it's important to note that each company's strategy is tailored to their specific target audience and product offerings.
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Customize this slide based on your product and company's branding, and focus on the most relevant elements. For instance, if your brand emphasizes making customers feel a certain way, like Apple and its emotion-evoking marketing, you may want to prioritize more psychographic elements to dig into how customers' values drive their behaviors.
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Need to streamline your sales and convert more leads? Whether you’re a B2C or B2B-focused sales team, this Sales Strategies Toolkit offers a comprehen...
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