Being prepared for a sale contributes to its success by ensuring that you understand the customer's needs and can present your product or service in a way that meets those needs. It also allows you to anticipate potential objections and have responses ready. This preparation can create value for the customer and engage them in a way that convinces them that the product or service is for them.
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People will only do business with others once they know them, like them, and trust them. They will buy the salesperson first, way before they even con...
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There are at least three principles the author repeats, in one form or another, throughout the book. One principle is being prepared for the sale. Another is about creating value for the customer. The last is about engaging the customer in a way so they'll feel fully convinced that the product or service is for them.
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