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Fitbit's partnership with health insurance companies contributes to their revenue model by offering them insights derived from user data. This data includes steps, sleep patterns, heart rate, and more. With user permission, Fitbit sells this valuable data to health insurance companies. This not only provides an additional revenue stream for Fitbit but also allows health insurance companies to understand health trends or behaviors better.
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We already know, for example, that Google stands as a paragon in the realm of data monetization. But the capitalization of data has become more and more personal over the years, down to our biometrics. As one of the pioneers in wearable tech, Fitbit gathers data on steps, sleep patterns, heart rate, and more. Beyond selling devices, Fitbit has partnered with health insurance companies, offering them insights derived from user data. With user permission, the company also offers datasets to clinical researchers aiming to understand health trends or behaviors.
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What is the most effective revenue model or monetization strategy for your organization? This presentation provides a comprehensive guide to tried-and...
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