Question
Getting the context right in chart creation significantly influences design decisions. Contextual awareness means representing ideas in a clear, simple way that's accessible to the audience. When the context is accurately understood and applied, many design decisions naturally fall into place. This is because the design choices will be guided by the need to effectively communicate the intended message or data to the audience. Therefore, a well-designed chart is not good merely because of its aesthetic appeal, but because it effectively communicates its content in a manner that is easily understood by its audience.
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According to Berinato, a good chart consists of excellent contextual awareness and good design execution. Contextual awareness means representing ideas in a clear, simple way that's accessible to the audience. If you get your context right, many of those design decisions take care of themselves. Berinato says: "When you see a good chart, it's not good because it's designed well, it's designed well because it's good."
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