Google, like many other companies, would use budget tables to plan expenses and revenues by comparing the ideal financial numbers against the actual figures. The static budget amount in the table represents the base case scenario that Google can use to plan its expenses and revenues. As the financial period progresses, Google would look at how the actual data compares with what was assumed in the forecast. The budget tables show the difference between the static, proposed budget and the actual figures to analyze the magnitude of those differences and explore why they happened.
How do you grow your business with informed decisions? Budget planning is a powerful tool to manage...
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