The Blue Ocean Strategy impacts a company's branding and marketing strategies by encouraging them to shift from traditional competitive strategies to innovative ones. Instead of fighting for a position in an existing market, companies are encouraged to create new markets (blue oceans) through innovation. This can lead to a unique brand positioning and differentiated marketing strategies, as the company is no longer competing head-to-head with others but is instead creating a unique value proposition.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing...
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing market share, but this book teaches readers that there is a better way to compete and win. Based on a study of 150 strategies in 30 industries, the authors make their case for using innovation instead of fighting for position in a competitive market.