The Blue Ocean Strategy impacts a company's branding and marketing strategies by encouraging them to shift from traditional competitive strategies to innovative ones. Instead of fighting for a position in an existing market, companies are encouraged to create new markets (blue oceans) through innovation. This can lead to a unique brand positioning and differentiated marketing strategies, as the company is no longer competing head-to-head with others but is instead creating a unique value proposition.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
View summary