The Blue Ocean Strategy impacts a company's competitive position by encouraging them to seek out untapped markets, or 'blue oceans', instead of competing in saturated 'red oceans'. This strategy promotes innovation and allows companies to create their own market space where competition is irrelevant, thus enhancing their competitive position.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing...
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing market share, but this book teaches readers that there is a better way to compete and win. Based on a study of 150 strategies in 30 industries, the authors make their case for using innovation instead of fighting for position in a competitive market.
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