The Blue Ocean Strategy influences a company's business model by encouraging the alignment of value, profit, and people. It promotes value innovation, a process where a company introduces new technologies designed to achieve both product differentiation and low costs. This strategy creates demand, rather than competing for limited demand, allowing companies to avoid battles they have little chance of winning.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing...
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is based on the alignment of the three strategy positions of value, profit, and people. Readers will find that this approach of value innovation, a process where a company introduces new technologies designed to achieve both product differentiation and low costs, is far more effective than merely pursuing innovation for its own sake. By creating demand, rather than competing for limited demand, companies can stop fighting a fight they have little chance of winning.