The book 'Better, Simpler Strategy' challenges existing business paradigms by introducing the concept of the value stick framework. This framework emphasizes the importance of focusing resources on a few core areas to improve performance, rather than trying to excel in all areas. It suggests that organizations must consciously decide where not to invest and where to underperform, which is a departure from traditional business strategies that aim for excellence in all areas. This approach is seen in successful companies like Apple and Amazon, which prioritize certain value drivers over others to ensure their success.

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Better, Simpler Strategy

Ever wondered what strategies make Apple, Amazon, and other juggernauts so successful? Better, Simpler Strategy by Felix Oberholzer-Gee shares top ins...

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Remember, to improve performance on any value driver, organizations must deprioritize another value driver. Resources are scarce and must be allocated to ensure excellence in a few core areas. It's far harder to determine where not to invest and where to underperform. At every strategy meeting, teams must ask themselves, what will we stop doing to ensure that we execute on our key priorities. Once you decide which value drivers to strengthen and which ones to deprioritize, strategic implementation follows naturally.

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The lessons from "Better, Simpler Strategy" can be applied in today's business environment by focusing on the value stick framework. This involves identifying key value drivers for your business and allocating resources to strengthen these areas. It's equally important to determine which areas to deprioritize or underperform in, as resources are scarce. This strategic approach helps in executing key priorities effectively and achieving excellence in core areas.

A company in a traditional sector like manufacturing or retail can apply the strategies discussed in 'Better, Simpler Strategy' by focusing on improving performance on key value drivers while consciously deciding to deprioritize others. This is because resources are scarce and must be allocated to ensure excellence in a few core areas. The company must determine where not to invest and where to underperform. During strategy meetings, teams should ask themselves, what will they stop doing to ensure that they execute on their key priorities. Once these decisions are made, strategic implementation follows naturally.

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