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The fusion of brand and culture can significantly affect customer perception. When a company's brand and culture are aligned, it presents a consistent image to the customers. This consistency can lead to a positive customer perception as it shows the company is authentic and true to its values. It also makes the company more relatable and trustworthy in the eyes of the customers.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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When brand and culture are in sync with one another, the organization creates a seamless picture for both customers and employees. The company's external image is in harmony with the experience of working for and working with that company. As a result, everything runs more smoothly and successfully.
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