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Creating an email list challenges traditional methods of customer engagement by providing a direct and personalized channel of communication. Traditional methods often involve one-way communication where the business sends out a general message to the public. With an email list, businesses can tailor their messages to specific segments of their audience, based on their preferences and behaviors. This allows for more targeted and effective engagement. Furthermore, an email list allows businesses to maintain ongoing contact and build relationships with their customers, increasing customer loyalty and retention.
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For example, let's say you have a website where you post particular types of recipes, and you want to sell an ebook of the most popular ones. You start by creating an email list of customers. The email signup workflow would look like this: decide on an email list service and set up an account; add the code provided by the list service to at least one page on the website; write an interesting call-to-action to get readers to join the list; and, write a welcome message that goes out to people who join, letting them know what they can expect in future mailings.
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