The implementation of DEIB (Diversity, Equity, Inclusion, and Belonging) practices can significantly influence consumer purchase decisions. More and more consumers are considering companies' internal diversity and inclusion practices as they make purchase decisions. They are more likely to support businesses that are committed to these values, as it shows that the company is taking steps to make all employees feel welcome and included. This can enhance the company's reputation and attract a wider customer base.
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Employees, both current and prospective, will want to see what actions the company is taking to make them feel more welcome and included. Additionally, more consumers are also considering companies' internal diversity and inclusion practices as they make purchase decisions. To illustrate the progress your organization is making towards DEIB, or Diversity, Equity, Inclusion, and Belonging, use this slide to highlight the positives. (Slide 9)
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