The Startup Way challenges existing business paradigms by introducing a new approach to innovation and growth. It advocates for the application of lean manufacturing techniques in the innovation process, which is a departure from traditional business methods. This involves building a critical mass within the organization to get senior leadership to buy into this new approach. It also involves making exceptions to company policy as needed and focusing on leading indicators of success. This approach challenges the conventional wisdom and encourages businesses to be more agile and responsive to change.
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The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean Startup — both written by Eric Ries. The Lean Sta...
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In Phase One, the overall goal is to build enough critical mass to get senior leadership to buy into rolling the approach out company-wide. At the team level, this will mean figuring out what does and does not work for your particular organization. At the division level, it will mean enlisting a small team of senior management 'champions' to make exceptions to company policy as needed. At the enterprise level, building critical mass means getting agreement with the most senior leaders on what success looks like; focusing on leading indicators; and establishing the criteria to move to Phase Two.
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