The subscription model enhances customer focus by shifting the emphasis from product ownership to customer outcomes. It allows companies to tailor their services to individual customer needs and preferences, informed by data from customers' online interactions. This model also encourages continuous engagement with the customer, fostering a deeper understanding of their needs and enabling the provision of personalized solutions. It also provides customers with the flexibility to access a range of products or services from the same company, enhancing their experience and satisfaction.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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