How does 'Zero to One' propose businesses should navigate the era of technology and automation?

'Zero to One' proposes that businesses should navigate the era of technology and automation by embracing true innovation and making it accessible to the masses through startups. The book suggests that technology trumps globalization and that monopolies should be supported over healthy competition. It also encourages the worldview of a definite optimist and reassures that no one should fear losing their job to a robot. The book provides unique business insights, including the four most important non-quantitative aspects of a product and the seven questions every business must answer for itself.

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is about the value of true innovation made accessible to the masses through startups. It outlines several tenets that keen-minded business people should hold dear, including why technology trumps globalization, why we should be supporting monopolies instead of "healthy competition," why successful innovators have the worldview of a "definite optimist," and why no one should be afraid of losing their job to a robot. Zero to One also delivers unique business insights, such as the four most important things to pay attention to about your product (hint: they're not quantitative) and the seven questions every business must answer for itself.

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Zero to One

Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only opportunities really worth pursuing are those that...

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