How has Amazon's approach to risk and growth evolved over the years?

Some examples of companies turning their failures into successes include Apple, who initially failed with the Apple Lisa but later found success with the Macintosh. Similarly, Microsoft's Windows Vista was not well-received, but they learned from their mistakes and improved with Windows 7. Another example is Coca-Cola, who faced backlash with New Coke, but used the experience to solidify the popularity of Coca-Cola Classic.

Some examples of companies that have adapted their business models based on customer feedback include Starbucks, which expanded its product line based on customer suggestions, and Netflix, which shifted from a DVD rental service to a streaming platform in response to changing customer preferences. Microsoft is another example, as they continually update their software based on user feedback.