The Blue Ocean Strategy has significantly influenced the business models of successful companies by encouraging them to create uncontested market spaces, rather than competing in an existing industry. This strategy has led companies to innovate and create new demand, making the competition irrelevant. Companies implementing this strategy focus on creating and capturing new demand, and on aligning the company's processes and resources to achieve this goal.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing...
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Focus on the big picture, not the numbers. By using a strategy canvas, a central diagnostic tool and an action framework developed by the authors for building a compelling blue ocean strategy, readers can determine the demand of a particular niche. It graphically represents, in one simple picture, the current strategies and potential prospects for a company.