The book 'Competing Against Luck' has significantly influenced corporate strategies by introducing the concept of 'Jobs to be Done'. This theory encourages companies to focus on the problem that a product or service is hired to solve, rather than the product or service itself. This shift in perspective allows companies to innovate and grow by identifying and fulfilling unmet customer needs. The book has led many organizations to redefine their products' roles, leading to more targeted and effective solutions.
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Is innovation inherently a question of luck? While good luck is never a bad thing, it turns out that innovation is more science than magic. Learn how...
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Above all, you must clearly define what job customers hire your product or service to do. Organizations that lack clarity in this regard risk using a one-size-fits-all solution that satisfies no one at the end of the day. When you deeply understand your products' jobs, new avenues for growth and innovation come into focus.