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The introduction of technology into traditional games can significantly change the way they are played. It can enhance the gaming experience by adding new dimensions and features. For instance, technology can provide real-time data and feedback, which can help players improve their skills. It can also increase social interaction and engagement, as seen in the example of Rawlings' radar ball. Furthermore, technology can create new forms of gameplay that were not possible before.
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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