The radar ball could potentially change the way people interact with the sport of baseball by increasing social interaction and adding a new level of engagement. It takes a simple game of catch to a different level by digitally showing how fast the ball is thrown after each throw. This could make the game more fun and competitive, as players can now have a clear measure of their throwing speed. It also provides an inexpensive alternative to costly radar guns.
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.