The radar ball could potentially change the way baseball is played or practiced by providing immediate feedback on the speed of the throw. This could help players to improve their throwing speed and accuracy. It could also increase social interaction by adding a new element to the game of catch, creating a different experience.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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