Airbnb celebrates their hosts in various ways within their corporate offices. They rotate the food in their café to correspond to travel destinations, decorate the conference rooms to match an actual host property, and include giant portraits of hosts down the hallways. This creates a vibrant and diverse environment that reflects the global community of Airbnb hosts.

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Fusion

Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...

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Airbnb has several other policies and practices that support a robust employee experience that reflects their brand of hospitality. For example, all employees go through several interviews, one of which is solely focused on whether or not they are a good fit with Airbnb's values. Most powerful of all is that this interviewer is one of the people with final say as to whether or not the person gets the job. New employees participate in a weeklong onboarding experience as well, which includes shadowing a customer support specialist to really get insight as to the variety of challenges that their hosts and guests encounter. Airbnb "celebrates" their hosts throughout the office, rotating the food in their café to correspond to travel destinations, decorating the conference rooms to "match an actual host property," and including "giant portraits" of hosts down the hallways. Employees at Airbnb receive the benefits of good hospitality at work, with the corporate offices including a "kitchen,...

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Airbnb's onboarding process plays a significant role in their successful brand-culture fusion. It starts with a rigorous interview process, where one interview is solely focused on assessing the candidate's alignment with Airbnb's values. This ensures that only those who resonate with the brand's culture are hired. Once hired, new employees undergo a weeklong onboarding experience, which includes shadowing a customer support specialist. This gives them firsthand insight into the challenges their hosts and guests face, thereby fostering empathy and understanding. Furthermore, the office environment at Airbnb is designed to reflect their brand of hospitality, with elements such as rotating food menus corresponding to travel destinations and conference rooms decorated to match actual host properties. This immersive experience helps employees to live and breathe the brand, thereby contributing to a successful brand-culture fusion.

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