Potential obstacles companies might face when trying to connect with their customers include understanding customer needs, creating a resonating story, and maintaining a consistent brand image. To overcome these, companies should invest in market research to understand their customers better, craft a compelling story that aligns with their brand and customer values, and ensure consistency in their messaging across all platforms. They should also focus on empathy and service, as suggested in 'This is Marketing', to build a strong connection with their customers.

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This is Marketing

How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...

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Your story has to resonate with the listener—tell them something they are waiting to hear and are open to believing. To tell your story, you need to see how humans dream, decide, and act; and you have to help them to become better versions of themselves. Ultimately, you're trying to connect—not transform someone, but dance with them.

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Potential obstacles companies might face when applying the marketing strategies from "This is Marketing" could include resistance to change, lack of understanding of the target audience, and difficulty in creating a resonating story. To overcome these, companies could invest in change management strategies, conduct thorough market research to understand their audience, and work on creating a compelling narrative that aligns with their brand and resonates with their target audience.

'This is Marketing' addresses the issue of customer engagement and personalization by emphasizing the importance of understanding the customer's dreams, decisions, and actions. It suggests that effective marketing is about resonating with the customer and helping them become better versions of themselves. This approach inherently involves personalization as it requires understanding and catering to individual customer's needs and aspirations. The book also highlights the importance of creating a connection with the customer, which is a key aspect of customer engagement.

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