Some challenges in implementing these principles in real-life sales situations include the unpredictability of customer behavior, the difficulty in accurately assessing customer needs, and the challenge of effectively communicating the value of a product or service. Additionally, preparing for a sale requires extensive knowledge about the product and the market, which can be time-consuming and challenging to acquire.

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Little Red Book of Selling

People will only do business with others once they know them, like them, and trust them. They will buy the salesperson first, way before they even con...

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There are at least three principles the author repeats, in one form or another, throughout the book. One principle is being prepared for the sale. Another is about creating value for the customer. The last is about engaging the customer in a way so they'll feel fully convinced that the product or service is for them.

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A salesperson can effectively engage a customer in a virtual setting by being prepared for the sale, creating value for the customer, and engaging the customer in a way so they'll feel fully convinced that the product or service is for them.

To create a unique value proposition for a customer, you can start by understanding their needs and wants. Then, tailor your product or service to meet those needs. You can also differentiate your product or service from competitors by highlighting its unique features or benefits. Additionally, providing excellent customer service can also add value for the customer. Lastly, engaging the customer in a way that makes them feel fully convinced that the product or service is for them can also create a unique value proposition.

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