What are some emerging technologies that businesses should consider investing in?

Jeff Bezos' success where others failed can be attributed to several key factors:

Firstly, Bezos saw business risk as an investment rather than something to be avoided. He often took risks based on future opportunities, such as emerging technologies, rather than sure bets.

Secondly, he leveraged existing infrastructures to facilitate growth. For instance, Amazon was able to offer fast, two-day shipping because FedEx had already established an efficient delivery network.

Thirdly, Bezos utilized A/B testing and invented on behalf of the customer to drive the industry forward. This low-risk approach allowed Amazon to anticipate customer needs.

Lastly, Bezos identified what Amazon was known for and experimented with advances in that marketplace. This strategy attracted authors to its Amazon Publishing platform by offering monthly royalties, a departure from the common practice of biannual payments.

In essence, Bezos' success lies in his ability to take calculated risks, leverage existing resources, anticipate customer needs, and continuously innovate within his company's niche.

Some other examples of companies that have successfully taken risks based on future opportunities rather than sure bets include Apple, Tesla, and Netflix. Apple took a risk when it decided to enter the mobile phone market with the iPhone, a move that was not a sure bet at the time but has since paid off tremendously. Tesla took a risk by investing heavily in electric vehicle technology, a market that was not fully developed at the time. Netflix took a risk by transitioning from a DVD rental service to a streaming platform, a move that was seen as risky at the time but has since proven to be a wise decision.