What are some examples of companies that can give great investment returns over the long term?

Some challenges in following Warren Buffett's investment approach include understanding the business model of the company you are investing in, identifying companies with a durable competitive advantage, assessing the integrity and talent of the management, and determining a sensible price for the investment. Additionally, it requires patience and discipline to stick to this approach during market downturns.

You can apply Warren Buffett's investment approach in your own decisions by following his value investing approach. This involves looking for a few companies that will provide great investment returns over the long term. There are four rules to follow: choose a business you can understand; one with a durable competitive advantage; whose management has integrity and talent; and that you can buy for a sensible price. This way, you can build a portfolio that will not only survive the next market downturn but will thrive in the long term.

Some other investment strategies similar to Warren Buffett's value investing approach include growth investing, dividend investing, and index investing. Growth investing involves investing in companies that are expected to grow at an above-average rate compared to other companies. Dividend investing involves investing in companies that regularly pay dividends. Index investing involves investing in a broad market index, like the S&P 500.