The content does not provide specific examples of poor business decisions made under Michael Eisner's leadership at Disney. However, it mentions that when Robert Iger was being considered for the CEO position, there were concerns about his association with Eisner due to several poor business decisions. Additionally, it is mentioned that Eisner had a contentious relationship with company President Michael Ovitz, which could have negatively impacted the company's decision-making process.

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Some strategies for effectively communicating a company's future plan include: being clear and concise, using simple language, being honest and transparent, focusing on the future rather than the past, and demonstrating integrity and commitment. It's also important to consider the audience and tailor the communication to their needs and understanding. Additionally, using visual aids and providing examples can help to clarify complex ideas and plans.

Some potential challenges of being the 'number two' in a company could include dealing with the perception of being associated with the decisions of the 'number one', especially if those decisions are viewed negatively. There may also be challenges in terms of asserting one's own vision and ideas, particularly if they differ from those of the 'number one'. Additionally, there could be difficulties in managing relationships at the top, as indicated by the clashes between former CEO Michael Eisner and company President Michael Ovitz at Disney.

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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principle...

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