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Some examples of 'Purple Cow' businesses could be Apple, Tesla, and Airbnb. These companies have created remarkable products or services that stand out from the crowd, much like a purple cow in a field of brown cows. They focus on innovation and uniqueness, creating what Seth Godin calls 'idea viruses' that spread rapidly among consumers, particularly early adopters or 'sneezers'.
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Purple Cow explains what remarkable means and why businesses need to be remarkable. But it also teaches how to pull it off, with plenty of case studies and stories. Brown Cows focus on the masses. Purple Cows focus on making products and services that Godin calls "idea viruses." Readers will learn that if they create something remarkable aimed at early adopters, or as Godin calls them "sneezers," their product or service will be shared and talked about.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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