Services that are hard to measure from a customer's point of view often include those that are intangible or subjective in nature. This could include services like consulting, counseling, coaching, or other professional services where the value is often tied to the individual's perception of the service's effectiveness or value. Other examples could include services that are complex or multifaceted, such as healthcare or legal services, where the customer may not have the expertise to fully evaluate the quality or effectiveness of the service.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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