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To attract neophiliacs towards a new product or service, you can use several innovative ideas. Firstly, ensure your product or service is unique and different from what's already available in the market. Neophiliacs are attracted to novelty, so the more unique your offering, the better. Secondly, use marketing strategies that emphasize the newness and uniqueness of your product or service. This could include using social media influencers who are known for their love of new things, or creating marketing campaigns that highlight the innovative aspects of your product. Lastly, offer a trial period or a special discount for early adopters. This can incentivize neophiliacs to try your product or service.
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How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...
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Most people like what they have; but there's a small percentage who actively seek out the new and the different—the neophiliacs—and another small percentage who will defend the status quo no matter what. This last group are not your target; forget them. And, you don't have the time or money to target the majority, who are mostly satisfied. Instead, start by focusing on the neophiliacs, the people with a problem that you can solve right now.
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