Connection plots can be applied in the retail sector in various innovative ways. One way is through storytelling in marketing and advertising. Retailers can create narratives that focus on the relationships between customers and their products, or between customers themselves. This can foster a sense of community and connection among customers, making them more likely to engage with the brand. Another way is through customer service. Retailers can train their staff to build meaningful connections with customers, which can lead to increased customer loyalty and repeat business. Lastly, retailers can use connection plots in their internal communications to foster a sense of camaraderie and teamwork among employees, which can improve morale and productivity.

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Made to Stick

Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...

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Connection plots are used in stories that have relationships as their focus. They detail the arc of the meaningful connections humans make with one another, especially when the connection is unlikely. This human connection can take the form of goodwill and kindness (the Good Samaritan), romance (Romeo and Juliet), or friendship. Just as we are inspired with challenge plots to face the setbacks in our own life with grit and determination, connection plots motivate us to be better social beings and citizens. "They make us want to help others, be more tolerant of others, work with others, love others." If you are trying to inspire your audience to take an altruistic or loving action, consider going with a Connection plot.

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A small business can use the concept of connection plots to improve its customer relations by focusing on building meaningful relationships with its customers. This can be achieved by creating narratives that highlight the human connection between the business and its customers. For instance, sharing stories of how the business has helped customers or the community can inspire customers to feel more connected to the business. Additionally, businesses can use connection plots to motivate customers to engage more with the business, such as through collaborative projects or community events. This approach can help to foster a sense of goodwill and kindness, which can strengthen customer relations.

Connection plots contribute to the theme of "sticky" ideas in "Made to Stick" by creating meaningful relationships that resonate with the audience. These plots detail the arc of human connections, which can be of goodwill, romance, or friendship. They inspire us to be better social beings and citizens, making us want to help, tolerate, work with, and love others. This emotional engagement makes the ideas "stick" in the audience's mind, creating a lasting impact and potentially changing their behavior or opinions.

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