Some key takeaways from Beckwith's book for service companies include the understanding that marketing and selling a service requires a different approach than marketing and selling a physical product. The book provides effective tips and reminders to help service companies think differently and grow their business. It uses entertaining and revealing stories from major corporations and artists to illustrate key points.
This question was asked on the following book summary:
Service companies often struggle with marketing efforts because their “product” is not a physical thing. Services are abstract and their effectiveness...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
Service companies often struggle with marketing efforts because their "product" is not a physical thing. Services are abstract and their effectiveness and value are hard to measure from a customer point of view. Harry Beckwith explains that marketing and selling a service requires a completely different approach than marketing and selling a physical product. Though contains "how-to" sections, such as "Quick Fixes", it is more of a "how-to-think-about book." Using entertaining and revealing stories from major corporations and artists to provide examples and drive home key points, Beckwith delivers effective tips and reminders that help service companies begin to think differently and grow their business.