Other companies can learn several lessons from Amazon's growth principles. Firstly, betting on big ideas but starting slow is a key principle. This allows for testing different features and understanding what customers want before asking them to pay upfront. Secondly, developing internal infrastructure for private testing before offering it as a service to the world is another lesson. Amazon Web Services is a prime example of this.
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.