Some common causes of significant downfalls in companies due to a failure in brand and culture fusion include a lack of clear overarching purpose and core values, failure to rethink core operations and organizational design, and neglect in the intentional design of employee experience and corporate rituals and routines. These factors can lead to a disconnect between the brand and the culture, causing confusion, lack of direction, and ultimately, failure.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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