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Some common causes of significant downfalls in companies due to a failure in brand and culture fusion include a lack of clear overarching purpose and core values, failure to rethink core operations and organizational design, and neglect in the intentional design of employee experience and corporate rituals and routines. These factors can lead to a disconnect between the brand and the culture, causing confusion, lack of direction, and ultimately, failure.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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We'll show you case studies from Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, Volkswagen, and many others. Learn how they leverage the foundations of brand and culture fusion – finding an overarching purpose and core values – to achieve competitive advantage. Get insight into the causes and effects of their incredible turnarounds and fantastic downfalls, all rooted in their success or failure to fuse brand and culture. We'll reveal the concrete ways they achieved this, from re-thinking core operations and organizational design, to intentional design of employee experience, corporate rituals, routines, and more.
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