Some other books that provide effective tips and reminders for service companies include 'Raving Fans: A Revolutionary Approach To Customer Service' by Ken Blanchard and Sheldon Bowles, 'Delivering Quality Service: Balancing Customer Perceptions and Expectations' by Valarie A. Zeithaml, 'Be Our Guest: Perfecting the Art of Customer Service' by The Disney Institute, and 'The Heart of Change: Real-Life Stories of How People Change Their Organizations' by John P. Kotter. These books offer valuable insights into improving service quality, enhancing customer satisfaction, and driving business growth.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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