Some other books that provide effective tips and reminders for service companies include 'Raving Fans: A Revolutionary Approach To Customer Service' by Ken Blanchard and Sheldon Bowles, 'Delivering Quality Service: Balancing Customer Perceptions and Expectations' by Valarie A. Zeithaml, 'Be Our Guest: Perfecting the Art of Customer Service' by The Disney Institute, and 'The Heart of Change: Real-Life Stories of How People Change Their Organizations' by John P. Kotter. These books offer valuable insights into improving service quality, enhancing customer satisfaction, and driving business growth.
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Service companies often struggle with marketing efforts because their “product” is not a physical thing. Services are abstract and their effectiveness...
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Service companies often struggle with marketing efforts because their "product" is not a physical thing. Services are abstract and their effectiveness and value are hard to measure from a customer point of view. Harry Beckwith explains that marketing and selling a service requires a completely different approach than marketing and selling a physical product. Though contains "how-to" sections, such as "Quick Fixes", it is more of a "how-to-think-about book." Using entertaining and revealing stories from major corporations and artists to provide examples and drive home key points, Beckwith delivers effective tips and reminders that help service companies begin to think differently and grow their business.