Amazon has experimented with several business models. One of them was Amazon Auctions, which was intended to compete with eBay. However, it didn't succeed as customers had different expectations on Amazon compared to eBay. Another experiment was zShops, a platform for third-party sellers. Although it was initially too complicated for sellers and customers, it eventually evolved into the successful Amazon Marketplace.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
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