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Some other examples of products that have been transformed into experiences include video games, which have evolved from simple, single-player experiences to complex, multiplayer online worlds. Another example is fitness equipment, such as smart treadmills and stationary bikes, which now offer virtual classes and routes to simulate outdoor running or cycling experiences. Additionally, many companies are transforming their products into experiences by offering personalized, interactive features. For instance, music streaming services like Spotify and Apple Music recommend personalized playlists based on users' listening habits, transforming the simple act of listening to music into a personalized experience.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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