Apart from questionnaires and user testing, other methods to conduct extensive research for customer feedback include conducting interviews, focus groups, and surveys. You can also use social media monitoring and online review sites to gather feedback. Additionally, feedback boxes on your website or in your physical store can be a good source of spontaneous feedback.
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Conduct extensive research. Questionnaires and user testing are both great tools to obtain customer feedback. You should only reach out to actual customers or prospects because the feedback you want should come from people who are genuinely interested in purchasing your products and services and who have interacted with your brand in the past or have plans to interact with it.