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Some successful companies that have adopted the subscription model include Amazon with its Prime service, Microsoft with its Office 365, Adobe with its Creative Cloud, and Spotify with its music streaming service. These companies have successfully transitioned to or incorporated a subscription model into their business strategy, providing them with a steady stream of revenue.
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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...
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Whether for an established company like GE, a streaming service like Netflix, or a new service provider like Box, accessing customer data to create a subscription-based offering is the growth path of the future: companies running on subscription models grow their revenue more than nine times faster than the S&P 500.
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