Some potential challenges in allocating more resources to underserved areas could include lack of infrastructure, difficulty in measuring impact, resistance from local communities, and potential misallocation of resources. It's also important to consider the financial implications, as allocating more resources to these areas may require significant investment.
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It's important to understand which of these factors has the industry been competing on for a long time. Because those are the efforts you'd want to "eliminate" or "reduce". On the other hand, differentiate yourself in underserved areas. Allocate more resources to "raise" or "create" more values in these factors.
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