While Amazon's user flow is generally effective, it may have potential drawbacks. For instance, the process might be too complex for some users, especially those who are not tech-savvy. The site's vast array of products and options can also be overwhelming, potentially leading to decision fatigue. Additionally, while allowing users to browse before logging in can attract more visitors, it might also lead to a higher rate of cart abandonment, as users who haven't logged in might leave the site without completing their purchase.
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Amazon is another company that's mastered the user flow. While it ships about 1.6 million packages a day, each customer goes through roughly the same purchasing flow. One way Amazon succeeds in its user flow is it lets users browse for whatever they want before they have to log in. If it had placed the login requirement before it showed its value, potential buyers might've gone elsewhere to buy their stuff.
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