While the book 'Selling the Invisible' provides valuable insights on how customer service and relationships impact sales, it may not cover all aspects of marketing. Some potential drawbacks could include a lack of focus on digital marketing strategies, which are crucial in today's digital age. Additionally, the strategies may not be applicable to all industries or types of businesses. It's also possible that the emphasis on customer service and relationships could overshadow other important aspects of a business, such as product development or financial management.
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Service companies often struggle with marketing efforts because their “product” is not a physical thing. Services are abstract and their effectiveness...
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While readers will find the traditional marketing elements such as product, promotion, place, and price – the focus of Selling the Invisible is on how customer service and relationships impact sales. From how to use customer complaints to improve a service and better position that service, to more clearly defining a service and the targeted customers, the material Beckwith presents will surely create some "aha" moments, if not a genuine epiphany!