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Some real-world examples of 'Purple Cow' marketing campaigns include Apple's introduction of the iPhone, which completely revolutionized the smartphone industry. Another example is Tesla's electric cars, which stand out in the automobile industry. These companies didn't just create products; they created remarkable products that stood out from the crowd, much like a purple cow in a field of brown cows.
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The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.
Asked on the following book summary:
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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