What are some strategies for ensuring that a big idea is both scalable and sustainable?

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The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...

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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.

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What are some other examples of companies that have successfully implemented the principle of starting slow with a big idea?

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Some other examples of companies that have successfully implemented the principle of starting slow with a big idea include Google and Facebook. Google started as a simple search engine and gradually added features like Gmail, Google Maps, and Google Drive. Facebook started as a social network for college students and gradually expanded to include other demographics and features like Marketplace and Facebook Watch.

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