Adobe is a successful example of a company that transitioned to a subscription model. They led the way in cloud-based subscription software services, overcoming the initial drop in revenue and rise in expenses to reach a position of steady growth. Other industries such as the news industry, media, and car industry have also seen success with the subscription model. The news industry is enjoying a renaissance thanks to online subscriptions; media is in a new golden age of on-demand streaming; and car subscriptions give access to a range of vehicles from the same company.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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