Some trends in the Experience Economy that businesses should be aware of include personalization, immersive experiences, and transformation. Personalization involves tailoring products or services to individual customer preferences. Immersive experiences engage customers on multiple levels, creating memorable interactions. Transformation refers to the idea of not just selling a product or service, but providing an experience that changes the customer in some way, as exemplified by Rawlings' approach to baseball manufacturing.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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