Creating a business that addresses an unmet need has several advantages. Firstly, it allows the business to create a unique value proposition, which can lead to a competitive advantage. Secondly, it can lead to high customer satisfaction as the business is providing a solution to a problem that no other business is addressing. Thirdly, it can lead to high profitability as the business can charge a premium for its unique solution. Lastly, it can lead to societal good as the business is addressing a need that was previously unmet.
Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only...
View summary