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Allowing users to browse before they have to log in can have several benefits. It can increase user engagement as users are not immediately turned off by the requirement to provide personal information. It can also increase the chances of conversion as users can see the value of the website or app before deciding to commit to it. Furthermore, it can reduce bounce rates as users are more likely to stay on a site or app if they are not immediately asked to log in.
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Amazon is another company that's mastered the user flow. While it ships about 1.6 million packages a day, each customer goes through roughly the same purchasing flow. One way Amazon succeeds in its user flow is it lets users browse for whatever they want before they have to log in. If it had placed the login requirement before it showed its value, potential buyers might've gone elsewhere to buy their stuff.
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Need to simplify workflow management and make it more effective? This Flow Chart collection includes a variety of visualizations that can be used and...
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