Not understanding the product being sold can lead to a number of negative consequences. It can result in ineffective communication with the customer, as the salesperson may not be able to accurately explain the product's features and benefits. This can lead to a lack of trust from the customer, and ultimately, a lost sale. Additionally, it can damage the salesperson's reputation and the reputation of the company they represent.
People will only do business with others once they know them, like them, and trust them. They will b...
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